TRUSTED BY
You've poured time, money, and energy into your product... but:
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People drop off halfway through sign-up
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Support tickets pile up with the same questions
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Customers churn before they see the value
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Your team debates design vs. copy vs. flow, and no one’s sure what to do first
You've probably tried to fix it:
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A visual refresh
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Some copy tweaks
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New ads or campaigns
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Extra features to “make it stick"
But the real issue is simpler... and more complex: the experience itself isn’t working the way people need it to.
Every brand interaction counts. Just because it's not IRL doesn't mean it has to be awful.
Think about your favorite café.
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The door is clearly marked and opens easily, the menu is organized in a way that makes it scannable, the staff gives you a warm welcome AND already knows your go-to order. You feel taken care of, and you want to come back.
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I help teams build that same clarity, ease, and trust into their websites, apps, and software.
What I do:
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Uncover where people get stuck
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Design the fixes that make moving forward effortless
What you get:
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A product that works with your users, not against them
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A team that finally feels confident and aligned in the direction you’re taking
Work with me to find the friction in your product and build the clarity your users need.
Here's how it works:
Audit
Roadmap
Test
Implement
Where are users dropping? What’s getting in their way?
Design, content, and flow changes prioritized by impact.
Wireframes, mapping, copywriting, and research setup.
Usability checks to make sure it all works for real people.
Pricing
$2,250
Audit investment is applied to your first month if we keep working together!
A guided walkthrough of your product experience, highlighting friction points and opportunities you may not even realize are there.​
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What’s included:
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End-to-end review of design, flows, and copy
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Prioritized recommendations
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A straightforward roadmap you can act on right away
UX & content audit
$5,550/month
Audit investment is applied to your first month if we keep working together!
For teams that want help implementing changes. An ongoing partnership to continually improve the product experience.​
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What’s included:​
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Wireframes and flow refinements
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UX copywriting and content design
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User research to ground decisions in real feedback (customer interviews, usability testing, survey design)
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Marketing content editing and support
Ongoing support
"Alex was extremely communicative and receptive to feedback, and she collaborated well with every single team member, no matter their role. With her help, we got our website and brand/voice to a much better, credible, and more authentic place. She was truly a team player!"
Stephanie Wethington, General Manager at Back of House
"It was fantastic to work with Alex on this project. She always came with fresh ideas and provided insights we hadn’t thought of during implementation. It was excellent to work with someone as knowledgeable as her who also had familiarity with Gordon Food Service as a whole!"
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Mike Steinebach, Commercial Lead at Gordon Food Service
"Working with Alex was amazing! Her excellent UX and product marketing copy helped us drive adoption and improve overall customer experience, and she provided templates and processes that made my job easy.”
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Rick Tate, Head of Technology at MakeMine
Hi! I'm Alex.
I’m a messaging and UX consultant with a background in anthropology.
Which is a fancy way of saying: I’m endlessly curious about people — how they think, what they need, and how they move through the world (and through your product).
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My approach is part strategy, part storytelling, and part “translate the tech into something humans actually get.”
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I'd love to help you build your product better.
alex vietor
Helping tech brands grow and thrive with
messaging and UX strategy.